Hamburg, October 10, 2024
The AI and data startup Lit-X has formed a strategic partnership with PONDUS, a publishing software provider.
Together, they are launching "Lit-X & PONDUS: Identify & inspect bookfluencers" in the independent PONDUS RADAR platform, an AI-powered solution based on social media data, developed specifically for publishers, and to be presented at the Frankfurt Book Fair 2024.
"Lit-X & PONDUS: Identify & inspect bookfluencers" helps publishers rethink the time-consuming and limited manual monitoring and analysis of social media platforms. The solution enables publishers to identify influential, genre-specific book influencers or "bookfluencers" in minutes, reducing manual efforts and freeing up time for more critical tasks. At the same time, it maximizes the effectiveness of social media campaigns by selecting the most relevant bookfluencers, optimizing the use of marketing budgets.
Lars Leipson, founder of Lit-X, explains, "At Lit-X, our AI-powered data solutions offer completely new ways to analyze social media content. Publishers can understand which titles and authors are mentioned in posts and videos, helping them identify the right bookfluencers from the entire pool." Dominik Huber, Managing Director of PONDUS, adds, "The efficiency and scope of 'Lit-X & PONDUS: Identify & inspect bookfluencers' enable publishers to target the right audiences and save valuable time."
Key features of "Lit-X & PONDUS: Identify & inspect bookfluencers" include:
- Identifying the most influential bookfluencers across major social media platforms.
- Measuring reach and engagement per bookfluencer as key selection criteria.
- Future extensions: Directly sending review copies to identified bookfluencers, measuring marketing campaign effectiveness, and more.
Beyond "Lit-X & PONDUS: Identify & inspect bookfluencers", the partnership aims to provide affordable AI solutions tailored to publishers' needs. Additional products are in development, focusing on identifying international content trends and optimizing retail prices.
"Lit-X & PONDUS: Identify & inspect bookfluencers" will debut at the Frankfurt Book Fair. Visitors can experience the solution live at PONDUS' booth (Hall 4.0, Stand H6) and explore its applications.
About Lit-X: Lit-X specializes in AI and data solutions for the book industry, addressing specific use cases in editorial, marketing, and sales.
www.lit-x.com
About PONDUS: PONDUS supports publishers and media companies in digital transformation, focusing on centralized data management, process automation, and AI-driven decision-making.
www.pondus.de
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