Lit-X & PONDUS: Identify & inspect bookfluencers

Lit-X & PONDUS Identify & inspect bookfluencers provides you with a genre-centric view into what's happening internationally on all major social media platforms incl. TikTok, Instagram, and YouTube.

Lit-X & PONDUS Identify & inspect bookfluencers allows you to determine the suitability of a genre, or sub-genre, for bookfluencer marketing measures. You can use it to monitor bookfluencer activity and relevance in any relevant genre or sub-genre. Also, you can use it to identify individual bookfluencers in any genre using their reach and engagement as assessment measures. 

Lit-X has partnered with PONDUS, a leading publishing software provider, to seamlessly integrate its bookfluencer tools into the PONDUS RADAR platform. This collaboration will merge Lit-X's data expertise with PONDUS’s publisher data and features, creating powerful new capabilities for publishers. The goal is to deliver enhanced, data-driven solutions that will offer greater insights and efficiency for customers, helping publishers unlock fresh use cases and optimize their workflows.

This use case is only available on the PONDUS RADAR platform. PONDUS RADAR can be used independently of the PONDUS publisher software.

You can get multiple tasks done with the same use case

Using the tool is simple, you get your results easily & fast

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Book an introduction now, we'll give you a walkthrough

Just book an introduction and we explain everything step-by-step and at your pace. We provide details and background, dive into the methodology and technology, share implementation best practices and support you along the way towards AI- and data-driven working.

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This is how the use case looks like

  • The full Identify & inspect bookfluencers per genre dashboard allows you to determine the suitability of bookfluencer marketing for a genre, monitor bookfluencer activity in a genre, and identify suitable bookfluencers for a genre.

  • You can filter the data by platform, the origin country of the bookfluencers, the release date of the posts/videos, and the genre of the titles mentioned by bookfluencers.

  • You can see the aggregated reach and engagement of all bookfluencers talking about books in the respective genre. Through this, you can asses whether bookfluencers are a valid marketing channel for your title in question or not.

  • You can even dive into sub-genres for to further detail your search and check bookfluencers talking about titles in any niche market that might be relevant for you

  • Next, you can check the individual influencers in any selected genre or subgenre. You can see their individual aggregated reach and engagement, compare them with each other, and identify those most suitable to your needs.

The use case integrates into your regular work flows

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The use case provides you with everything you need

Data scope

We constantly extend our data scope. Depending on the data type, the scope may vary marginally. Currently, we cover the following data scope: 

  • Countries: Germany, United States
  • Titles: All titles generally available
  • Authors: All authors generally available
  • Genres: Children's, Crime, Literature & Fiction, Mystery & Detective, Romance, Science Fiction & Fantasy, Teen & Young Adult, Thriller; all genres are limited to story-telling sub-genres, excluding, e.g., educational materials
  • Genres hierarchy: We provide a three-level genre hierarchy that is adjusted to industry standards across providers and can be individualized in a Custom use case: 
    • Level 1, e.g., "Thrillers"
    • Level 2, e.g., "Thrillers - Supernatural"
    • Level 3, e.g., "Thrillers - Supernatural - Vampires"
  • Data types: Publisher, author, author gender, title, topic, various success metrics, ratings, reviews, price, product variants, popularity (custom use cases include many additional data types depending on individual request)
  • Sources: We collect data from dozens of sources including but not limited to major online shops, review communities, agent communities, individual publishers, distributors, agent and author pages, social media platforms, text aggregators, and industry associations. 
  • Updates: Data is generally updated once per month. Social Media data is updated continuously, aiming for weekly updates. 

    Data quality

    Our data runs through an extensive quality control process. We capture all potential issues in an automated and reliable way. Issues addressed are constantly being updated, since we continuously increase our data quality further, dive deeper into the data and explore more use cases.

    Common issues include misspellings (e.g., Stefen King), different ways of writing names (e.g., H. P. Lovecraft vs. HP Lovecraft), data gaps in our input sources (e.g., no price available), wrong data in our input sources (e.g., miss categorized: "The Gift" in "Gift books" instead of "Thriller"), and many more.  

        Updates

        • Updates are generally done on a monthly basis
        • Updates imply a data pull from all available sources
        • Updated data doesn't overwrite previous data but is appended to it, building a transparent timeline and adding value to the data
        • Social media data is continuously updated, aiming for a weekly update circle

            Start benefitting now, personally, and as publisher

            • Sold books

              Start selling through the right bookfluencers.

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              Stop wondering whether or not bookfluencer marketing could be a way to go for your next titles or to reactivate your backlist. Stop guessing which influencers could reach the right audience with enough reach and engagement.

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              Start driving your book sales through hiring the right bookfluencers and track how impactful the investment was in order to optimize your selection continuously.

            • Robust decisions

              Talk facts not fractual and individual perceptions.

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              Stop sharing individual opinions that are based on personal social media feeds influenced my personal web-behavior. Stop making business decisions based on the 5% of information you can manually collect in a realistic timeframe.

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              Start using current, complete, structured and searchable social media data to make your decisions. Form an educated opinion and then take robust decisions.

            • Time saving

              Use the tool for 15 minutes instead of spending an hour on social media.

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              Stop randomly browsing social media platforms, trying to navigate them with poorly managed hashtags or video descriptions. Stop consuming irrelevant content in hopes of understanding trends, bookfluencers or finding author/title mentions.

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              Start targetedly working with tailored data that helps you to answer your questions. And then use our direct video links to consume only relevant content.