Lit-X started with Lars trying (and failing) to get his very first — very amateur — novel published. While navigating the publishing world, he couldn’t unsee the inefficiencies and missed opportunities. With a background in consulting, the patterns were obvious. And so were the ideas.

Over beers and late-night debates with Sebastian, those ideas took shape: what if publishers had real access to the data treasure hidden across the literary world? What if decision-making wasn’t just intuition — but insight-driven?

That spark turned into a plan. We spoke with over 35 publishers to pressure-test the concept, refine the use cases, and build what the industry actually needed.

Lit-X was born — and it's been growing ever since.