We track what influencer tools miss.

Lit-X works with consumer brands and digital agencies that want more than surface-level social data. Our AI & Data products go deeper than standard social listening — we detect brand, product, or campaign mentions in both visuals and audio, even in “silent reviews” or off-script shoutouts.

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What does that mean for you as an influencer marketing lead?

Find influencers that actually drive impact — based on real reach and engagement over time.

Track who mentions your brand —where, how often, and with what effect.

Prove campaign performance — with clear, data-backed documentation for your clients or internal teams.

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Less guesswork. More visibility. And smarter decisions across your influencer pipeline.

  • We create the Lit-X data treasure using the most relevant sources.

Customers who trust us.

  • Judith Mellon, Social Media Manager

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    "Lit-X has given me a completely new perspective on influencer marketing on BookTok, Bookstagram, and BookTube, and has motivated me to actively experiment. Using the tool is exciting and has provided me with valuable insights for my future work. The dedicated team behind Lit-X is always open to questions and feedback. Sending a big virtual heart from me!"
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    Lübbe 

  • Ingmar Weber, Lead Online Marketing

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    "Lit-X is a wonderful innovation in the book market. The idea of anticipating trends in the book sector through AI-supported analysis is convincing. Above all, it is enjoyable to watch a tool constantly improve and now provide real support in influencer marketing. Besides that, working together is fun."
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    S. Fischer Verlage 

  • Jana Neubert, Lead Book Publishing

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    "Lit-X is a real highlight in our daily work. The AI-based analysis helps us to identify trends in the book market faster and to react to them in a targeted manner.
    What is particularly impressive is how the tool is continuously being developed. It has significantly improved our content strategy.
    The cooperation with the team behind Lit-X is super straightforward and simply enjoyable – a true partnership."
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    Landwirtschaftsverlag 

Influencer use cases.

For influencer marketing managers, to optimize your usage of influencers and drive sales. For book publishers partially available in PONDUS RADAR.

  • Select Impactful Influencers

  • Track Mentions of Brands

  • Measure campaign performance

You ask, we answer.

How is Lit-X different from regular social listening tools?


Most social listening platforms stop at hashtags, captions, and tagged accounts. We go further. Our AI detects brand and product mentions in both video and audio — including untagged, off-script, and visual-only content. Think “silent reviews,” product placements, or unspoken logos. If it’s there, we pick it up — and quantify the reach and engagement behind it.

Can you track mentions of niche products or non-obvious brand references?

Yes — as long as they’re verbalized or visually shown in content. You provide us with the brand or product names you want tracked, and we detect them in speech, captions, and visuals — even if they’re not tagged or hashtagged. Think off-script mentions, visual placements, or niche product shoutouts. We don’t track SKUs or packaging design directly — but if it’s named or shown, we can find it.

What platforms do you cover?

We focus on the platforms where influencer content actually drives reach and engagement — especially video and social-first environments. Our coverage evolves with where your audiences are most active. And critically, we stay fully compliant: everything we track is done legally, using only approved methods. No shortcuts, no grey areas — just clean, reliable data you can trust.

Can we use your data to report campaign effectiveness to clients or stakeholders?

Absolutely — that’s one of the main reasons brands and agencies work with us. We make it easy to document who mentioned your brand, when, how often, and with what outcome — in terms of real engagement, not just views. No vague impressions. Just clear, campaign-level proof.

Is this only for large brands and big budgets?

Not at all. We work with both global players and focused DTC brands. Our tools scale — so whether you're running a 6-figure launch or scouting new micro-influencers, we can help you track, measure, and optimize your work with precision.

Think: Influencer marketing.