Use AI & Data to Acquire the Right Titles.
Smarter scouting. Less guesswork.
Bonnier faced a challenge familiar to many: editors across multiple houses were spending hours trying to keep up with international trends — mostly manually, and mostly guided by intuition. They were good at it, but the process wasn’t scalable.
Together with Bonnier’s publishing houses, we built a data- and AI-powered solution to support smarter title acquisition. Using global book data from online shops, rating platforms, search trends, and social media, we developed a set of tailored tools that deliver regular, automated updates on emerging content trends.
The tools plug straight into editorial workflows, helping editors focus their energy where it counts — deep-diving into the few titles that truly stand out. Less noise, more signal, and more time for the work that actually adds value.
Built with editors, not just for them.
From day one, this project was a joint effort. We worked closely with a group of editors from across all major Bonnier publishing houses in Germany. Together, we shaped the tool suite in a structured, workshop-driven setup that put real workflows front and center.
Through regular feedback loops and live reviews, we made sure the editors’ intelligence and instincts were captured — not replaced — and embedded into the product.
The result? A tool that’s not just adopted, but actively used. It saves time, improves title selection, and makes the editorial process more focused and enjoyable.