Analyse and assess bookfluencers individually

Lit-X Analyse & assess bookfluencers individually provides you with a bookfluencer-centric view into what's happening internationally on all major social media platforms incl. TikTok, Instagram, and YouTube.

Lit-X Analyse & assess bookfluencers individually allows you to understand individual bookfluencer posting profiles in depth by analyzing which authors and titles are mentioned in which of their posts. You can use it to monitor the (to-be) hired bookfluencer's activity in terms of post frequency, authors/titles mentioned, and post-performance via reach and engagement. You can also compare any influencers with each other to determine relevance for your next bookfluencer campaign.

Lit-X has partnered with PONDUS, a leading publishing software provider, to seamlessly integrate its bookfluencer tools into the PONDUS RADAR platform. This collaboration will merge Lit-X's data expertise with PONDUS’s publisher data and features, creating powerful new capabilities for publishers. The goal is to deliver enhanced, data-driven solutions that will offer greater insights and efficiency for customers, helping publishers unlock fresh use cases and optimize their workflows.

This use case is currently available only on the Lit-X platform.

You can get multiple tasks done with the same use case

Using the tool is simple, you get your results easily & fast

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Book an introduction now, we'll give you a walkthrough

Just book an introduction and we explain everything step-by-step and at your pace. We provide details and background, dive into the methodology and technology, share implementation best practices and support you along the way towards AI- and data-driven working.

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This is how the use case looks like

  • The full Analyze & assess bookfluencers individually dashboard allows you to understand individual bookfluencer posting profiles, monitor the (to-be) hired bookfluencer's activity, and compare any influencers with each other.

  • You can filter the data you look at by each individual bookfluencers, the respective platform, the origin country of the bookfluencers, the release date of the posts/videos you wish to see as well as the genre of titles mentioned.

  • You can see the aggregated reach and engagement of the selected bookfluencer across all platforms. We categorize each author and title mentioned into the respective genre, providing you with a unique genre profile of each bookfluencer. Through this, you can assess whether or not a bookfluencer fits your current campaign genre-focus or even general publisher genre-positioning.

  • You can dive deeper into bookfluencer profiles by assessing the development over time of the number of posts made, and the sum of views (reach) and likes (engagement) achieved with these posts. You may use this to check if a bookfluencer is trending upwards (becoming "hotter") or downwards ("cooling down") and consequently associate your on brand with the "hottest" bookfluencers.

  • Even more in-depth, you can check the individual posts/videos of the selected bookfluencer. You can see how many posts were made, how well they performed, and if there are any patterns amongst those performing well. You can even directly jump to the respective videos to consume the actual content. A big plus: you don't have to watch all videos, or search for videos anymore, but get right to the content that is relevant for you. Through this, you can efficiently understand how a specific bookfluencer talks about which authors and titles.

The use case integrates into your regular work flows

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The tool offers convenient features to save time

Save different views

Once set filters can be saved in individual views. This allows you to define various applications for yourself which you can easily access with one click. You can jump between views, e.g., "Find German TikTok bookfluencers in Romance" and "Find American Youtube bookfluencers in Young Adult"

Subscribe to updates

You can define e-mail subscriptions for any view you saved. The e-mail contains a PDF or screenshot of the dashboard with your selected view. You can choose how often you want to receive those subscription e-mails and manage them at any time. This helps you to get a quick overview "has anything changed"? And if so, jump into the tool to dive deeper.

Share with colleagues

You can share any saved view with other licensed colleagues to collaborate on a project. Start a data-driven conversation, provide argumentation for a request or help them out with their own assignments.

The use case provides you with everything you need

Data scope

We constantly extend our data scope. Depending on the data type, the scope may vary marginally. Currently, we cover the following data scope: 

  • Countries: Germany, United States
  • Titles: All titles generally available
  • Authors: All authors generally available
  • Genres: Children's, Crime, Literature & Fiction, Mystery & Detective, Romance, Science Fiction & Fantasy, Teen & Young Adult, Thriller; all genres are limited to story-telling sub-genres, excluding, e.g., educational materials
  • Genres hierarchy: We provide a three-level genre hierarchy that is adjusted to industry standards across providers and can be individualized in a Custom use case: 
    • Level 1, e.g., "Thrillers"
    • Level 2, e.g., "Thrillers - Supernatural"
    • Level 3, e.g., "Thrillers - Supernatural - Vampires"
  • Data types: Publisher, author, author gender, title, topic, various success metrics, ratings, reviews, price, product variants, popularity (custom use cases include many additional data types depending on individual request)
  • Sources: We collect data from dozens of sources including but not limited to major online shops, review communities, agent communities, individual publishers, distributors, agent and author pages, social media platforms, text aggregators, and industry associations. 
  • Updates: Data is generally updated once per month. Social Media data is updated continuously, aiming for weekly updates. 

    Data quality

    Our data runs through an extensive quality control process. We capture all potential issues in an automated and reliable way. Issues addressed are constantly being updated, since we continuously increase our data quality further, dive deeper into the data and explore more use cases.

    Common issues include misspellings (e.g., Stefen King), different ways of writing names (e.g., H. P. Lovecraft vs. HP Lovecraft), data gaps in our input sources (e.g., no price available), wrong data in our input sources (e.g., miss categorized: "The Gift" in "Gift books" instead of "Thriller"), and many more.  

        Data visualization

        To give access to our data and visualize it, we use a tool called "Tableau"

        Tableau is a well-established tool for precisely our purpose; it focuses on easy handling, a self-explanatory user experience, and provides a lot of helpful material. 

        We guarantee that everyone who can use a computer can use and understand Tableau. 

        Should you struggle - we are here to help, just shoot us a message. 

        Also, there is a lot of guided courses ranging from general introductions to solutions to specific problems available: 

              Updates

              • Updates are generally done on a monthly basis
              • Updates imply a data pull from all available sources
              • Updated data doesn't overwrite previous data but is appended to it, building a transparent timeline and adding value to the data
              • Social media data is continuously updated, aiming for a weekly update circle

                  Success definition

                  We define "success" as a multi-layered metric that is user-centric and consists of two main aspects:
                  • It includes a reader perception component that measures how well a book is received by the readership based on ratings and reviews
                  • It includes an approximation of actual sales based on price, number and value of ratings, reviews, bestseller list entries, and more

                        Start benefitting now, personally, and as publisher

                        • Sold books

                          Start selling through the right bookfluencers.

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                          Stop wondering whether or not bookfluencer marketing could be a way to go for your next titles or to reactivate your backlist. Stop guessing which influencers could reach the right audience with enough reach and engagement.

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                          Start driving your book sales through hiring the right bookfluencers and track how impactful the investment was in order to optimize your selection continuously.

                        • Robust decisions

                          Talk facts not fractual and individual perceptions.

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                          Stop sharing individual opinions that are based on personal social media feeds influenced my personal web-behavior. Stop making business decisions based on the 5% of information you can manually collect in a realistic timeframe.

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                          Start using current, complete, structured and searchable social media data to make your decisions. Form an educated opinion and then take robust decisions.

                        • Time saving

                          Use the tool for 15 minutes instead of spending an hour on social media.

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                          Stop randomly browsing social media platforms, trying to navigate them with poorly managed hashtags or video descriptions. Stop consuming irrelevant content in hopes of understanding trends, bookfluencers or finding author/title mentions.

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                          Start targetedly working with tailored data that helps you to answer your questions. And then use our direct video links to consume only relevant content.

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